COURSE DESCRIPTION
This course teaches delegates to use social media strategically to create value for a client or organization. An emphasis is placed on strategic collaboration, tactical execution, and measurement of social media efforts. Learning comprises of an online presentation and an assignment.
Focus for the program will be on social media post writing and publishing,management and measurement tools, a social media audit, an editorial calendar, a social media strategy and tactical plan,and crisis management. The course will cover blogs, Facebook, Twitter, Instagram, Pinterest, LinkedIn, and an array of niche social media platforms.
LEARNING OBJECTIVES
By the end of this course, delegates will master the skills necessary to become successful social media managers. They will know how to:
Identify the components of a strategic social media plan and effectively develop one that creates value for any organization.
Create engaging content for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and additional niche social media networks.
Evaluate which social media platforms are the most effective for a selected brand.
Identify the best tools to manage and measure the performance of social media content and campaigns.
Assess the critical issues social media managers face and how to handle crises.
COURSE DESIGN
This course will draw on professional real-life concepts and examples. It will address two different paths to social media management, including how to attract clients and manage your own social media business as well as how you can effectively manage social media as a professional in an organization.
Most communications can be done via email and the discussion board, but you may be asked to join Dropbox.com or Google Drive (both free online services) to share large files.
Required Textbook
Schaffer, Neal (2013). Maximize Your Social.
New Jersey: John Wiley & Sons.
Macarthy, Andrew (2015). 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More.